RE Insight delivers data analytics and big data infrastructure strategies to help real estate and alternative investment companies leverage data assets into competitive gains.
Managing real estate data presents unique challenges: Physical assets are constantly generating a treasure trove of data. However, capturing this data, in real-time, throughout a property and then processing it across the portfolio into useful information that can be acted upon, requires significant forethought in data architecture design.
Many companies are not able to take advantage of all the data sets—both internally and externally—available; others have data sets that are siloed from their main data repository and reporting systems. Knowing how to integrate and store the data sets into a consolidated tool ensures you don’t miss out on important information that could drive better decisions.
The RE Insight team has devised a unique solution to capture useful data and generate actionable insights for our clients to act upon. We help companies determine which data sets to go after – from existing infrastructure and third parties – and provide the solution for:
Analyze the behavior of visitors / shoppers at your property, both what they do while at your property as well as where they come from, and where they go afterwards. Behaviorial Insights provides visitor / shopper analytics that identify what areas of your property experience the most traffic, what areas have the longest dwell times, what events draw the most visitors, etc.
Understand the types of people who visit your properties and that make up the neighborhood around you.
Review and examine information about what is near your property, what is happening near or around your property, how events impact your property, and ways the information can be used to create more targeted campaigns.
Probe spending habits and purchasing activity of visitors.
Understand the health of your retail tenants, and compare it against the rest of the market. By looking at purchasing data, social media check-ins and employment levels, you gain insight into what’s happening with each of your tenants.
See the traffic flows around and within your real estate asset. Tap data sets for GPS and mobile device traffic as well as existing data feeds from Wi-Fi and security cameras. You will discover:
What type of are people passing by your properties? Each property might attract people of different demographic profiles. Understand the differences, so you will better serve your target markets.
You will be able to see patterns in your properties’ utility usage and understand what it means.
How do you plan features on your property than will enhance value to consumers and improve their experience while visiting the property?
How do you maximize traffic and sales on the property by recruiting the correct mix of tenants?
Hosting special events on the property can be a logistical and costly challenge. How do you ensure ROI for your efforts?
Understanding the value of specialty leasing tenants is an important component of future planning for your properties.
How are your customers best reached? With so many avenues of communication to choose from and the difficulty of assessing which are most successful in reaching your goals, measuring results is essential for wise and cost-effective future planning.
Being able to track time-of-use of facilities to building system schedules, such as HVAC and lighting, is a very useful assessment tool for possible cost containment.
We work with information gathered from a wide range of sources to present an accurate, comprehensive snapshot of what’s happening on and around the property.