ABOUT US
RE Insight delivers data analytics and big data infrastructure strategies to help real estate and alternative investment companies leverage data assets into competitive gains.
Managing real estate data presents unique challenges: Physical assets are constantly generating a treasure trove of data. However, capturing this data, in real-time, throughout a property and then processing it across the portfolio into useful information that can be acted upon, requires significant forethought in data architecture design.
Many companies are not able to take advantage of all the data sets—both internally and externally—available; others have data sets that are siloed from their main data repository and reporting systems. Knowing how to integrate and store the data sets into a consolidated tool ensures you don’t miss out on important information that could drive better decisions.
The RE Insight team has devised a unique solution to capture useful data and generate actionable insights for our clients to act upon. We help companies determine which data sets to go after – from existing infrastructure and third parties – and provide the solution for:
- Storing the data (data lakes, databases)
- Processing the data (edge computing, cloud computing)
- Analyzing and reporting on the data (creating information)
- Managing and monitoring the data pipeline
INSIGHTS
BehavioralInsights
Analyze the behavior of visitors / shoppers at your property, both what they do while at your property as well as where they come from, and where they go afterwards. Behaviorial Insights provides visitor / shopper analytics that identify what areas of your property experience the most traffic, what areas have the longest dwell times, what events draw the most visitors, etc.
DemographicInsights
Understand the types of people who visit your properties and that make up the neighborhood around you.
GeographicalInsights
Review and examine information about what is near your property, what is happening near or around your property, how events impact your property, and ways the information can be used to create more targeted campaigns.
TransactionalInsights
Probe spending habits and purchasing activity of visitors.
USE CASES
Retail Health
Understand the health of your retail tenants, and compare it against the rest of the market. By looking at purchasing data, social media check-ins and employment levels, you gain insight into what’s happening with each of your tenants.
- How often are people making purchases by retail category?
- What is the average transaction size for your retailers?
- Is employment going up or down?
- Are visitors checking into social media at your retailers? Which ones? And what are they saying?
- What is the tenant mix at surrounding shopping centers, and how does it compare?
- What are your visitors purchasing?
- How much do they spend on purchases?
Traffic
See the traffic flows around and within your real estate asset. Tap data sets for GPS and mobile device traffic as well as existing data feeds from Wi-Fi and security cameras. You will discover:
- How many people are walking by?
- How many cars are parking in your lots?
- Where are people congregating?
- Where are people entering and leaving?
- Where are people coming from, and where are they going?
- What is the ratio of repeat visitors versus new visitors?
- How does your traffic compare with others’ real estate assets?
Demographics
What type of are people passing by your properties? Each property might attract people of different demographic profiles. Understand the differences, so you will better serve your target markets.
- Who are your visitors?
- What do they like?
- What do they dislike?
- Where are your visitors coming from?
- Where are they going?
- What other things do your visitors like to do on the property?
Utility Patterns
You will be able to see patterns in your properties’ utility usage and understand what it means.
- How does your utility usage compare to similar buildings?
- Does utility usage indicate there are issues with your facilities?
- How does utility usage correlate to building use?
- How does utility usage correlate to occupancy?
- Are your tenants using less or more energy or water?
- How are your tenants’ utility usage compared to other tenants’?
Development
How do you plan features on your property than will enhance value to consumers and improve their experience while visiting the property?
- Where and what features should you include at a property?
- What features and areas of a property are being used most?
- What is more desirable to boost traffic? A fountain, more seating or a play area?
- What locality or area has a need for your type of real estate?
Leasing
How do you maximize traffic and sales on the property by recruiting the correct mix of tenants?
- What tenant mixes offer the best impact for building traffic and sales?
- What tenant types may be missing from your property?
- What are the traffic and sales patterns in the area?
- How do different retail outlets impact traffic according to time-of-day?
- What is in the area already? What is missing?
Event Analysis
Hosting special events on the property can be a logistical and costly challenge. How do you ensure ROI for your efforts?
- What impact do hosting events on the property have on traffic and sales?
- Is there an “after event” impact?
- Do events on the outside draw people inside?
- Are events being mentioned and promoted on social media?
- What events are being held in the area that should be held at your property?
Specialty Leasing
Understanding the value of specialty leasing tenants is an important component of future planning for your properties.
- What effect does an Amazon Locker have on traffic or sales?
- Do kiosk pairings with inline stores drive sales and traffic (such as placing an I-phone case kiosk near an Apple store)?
- Are non-standard retailers (such as a gym) a productive idea?
- Do ride-sharing lounges or drop of areas positively impact the property?
Marketing Impact
How are your customers best reached? With so many avenues of communication to choose from and the difficulty of assessing which are most successful in reaching your goals, measuring results is essential for wise and cost-effective future planning.
- What is the Impact of advertising campaigns on the property?
- Does tenant-placed advertising have an impact on traffic elsewhere on the property?
- Are advertising campaigns having an impact on events being held at the property?
Property Operations
Being able to track time-of-use of facilities to building system schedules, such as HVAC and lighting, is a very useful assessment tool for possible cost containment.
- Does your utility usage compare favorably with other similar buildings when compared with occupancy?
- Does the performance of your building facilities (HVAC and lighting, central plants, etc.) indicate there are issues?
- Are schedules correctly defined based on occupancy and building use?
DATA SETS
We work with information gathered from a wide range of sources to present an accurate, comprehensive snapshot of what’s happening on and around the property.
- Beacons
- Cellular
- Census data
- Credit cards
- Demographics
- Energy/utility billing
- Government data
- GPS
- IRS sales data
- Loyalty/spring rewards
- Mobile app data
- Satellite
- Social media activity
- Surveys
- Traffic cameras
- Wi-Fi
